This is marketing

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Rutland Free Library - Nonfiction - Mezzanine658.8 GODOn Shelf
Springfield Town Library - Nonfiction - 2nd Floor658.8 GODOn Shelf

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APA Citation, 7th Edition (style guide)

Godin, S. (2018). This is marketing . Portfolio/Penguin.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Godin, Seth. 2018. This Is Marketing. Portfolio/Penguin.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Godin, Seth. This Is Marketing Portfolio/Penguin, 2018.

MLA Citation, 9th Edition (style guide)

Godin, Seth. This Is Marketing Portfolio/Penguin, 2018.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Physical Desc
xvi, 267 pages : illustrations, charts ; 19 cm
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Includes bibliographical references (pages 253-256) and index.
"You can do marketing that you're proud to put your name on. Over the past quarter century, Seth Godin has inspired millions of entrepreneurs, leaders, and fans from all walks of life. Now, for the first time, he offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Dust jacket.

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